A “retaining success” for Marion Rousse

The return of the women’s Tour de France has been a success, which Marion Rousse, the director of the event, can be delighted about.

The Women’s Tour de France ended on Sunday, for its first edition after a long break, and we can consider it a success. The race was spectacular, and it was animated by the best riders of the moment, the sprinter Lorena Wiebes, the legend Marianne Vos and the boss Annemiek van Vleuten, who achieves the double after her victory in the Giro.

We will quickly forget the controversies over the many falls, to remember that this race seems to have found its audience. In a very optimized week on women’s sport, with the conclusion of the Euro football tournament, France Télévisions achieved good audiences with this Tour.

“Exceptional afternoons” on France TV

19.8 million French people, i.e. 34% of the population, watched this first edition of the Tour de France Womensays the public service in a press release. Exceptional afternoons with an average of 2.1 million viewers (26.1% PDA) for the seven stages of the race broadcast on France 3. Four of the eight stages exceeded or reached 2 million viewers. The arrival at the Super Planche des Belles Filles brought together an average of 3.3 million viewers peaking at 5.1 million. » We can add the 1.2 million videos that have been viewed on the group’s platforms.

Logically, Marion Rousse was able to make a satisfactory assessment of her first week of racing. ” It was just great, we had an incredible week, appointed the director of the event on Sunday evening on France 3.I think we don’t yet realize what we’ve done, it will take us a few days to realize. I was backstage with Van Vleuten, Vos and other girls, and everyone, at all levels of the race, is happy. If there was one thing to change? There, I don’t at all want to think about what to change. Above all, we must savor what we have succeeded in doing. It was a great show every day, and the organization was also great. The ASO teams really treated this Tour as a real Tour de France. We will take stock in a few days, but the base is very solid. Can not wait for next year. »

” It was just the beginning “

Can’t wait for 2023, indeed, because this women’s Tour de France is well on its way to making its mark. This is what Daniel Lloyd, the former Garmin-Cervélo rider, now a consultant for GCN (Global Cycling Network), thinks. “Now that the Women’s Tour de France With Zwift is over, I think we can say: a) It was a resounding success b) It was just the beginning, a tweeted the Briton. Women’s professional cycling is starting to get the attention, publicity, coverage and appreciation it deserves, and it’s only going to increase from now on. »

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