Google’s India Ki Udaan Will Show India’s Milestones Over 75 Years of Independence

The project was officially launched at an event hosted by ‘Azadi ka Amrit Mahotsav’ at Sunder Nursery attended by Union Culture and Tourism Minister G Kishan Reddy and others senior ministry officials.

Executed by Google Arts and Culture, the project was based on the theme “India’s Unwavering and Eternal Spirit for the Past 75 Years.”

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As the whole nation celebrates the 75th anniversary of independence under the leadership of ‘Azadi ka Amrit Mahotsav’, Google also plans to partner with the Ministry of Culture to create informative online content that will highlight value the contribution of Indians to the transformation of the nation after and before independence.Google also announced the launch of a series of special initiatives on its products and services which will offer rich content and a first-class experience to its Indian users throughout the anniversary year.

The centerpiece of the event was a new online collection titled ‘India Ki Udaan’ available on the Google Arts & Culture website. The collection showcases the cultural riches and iconic moments of India. People can revisit those moments through this collection by visiting google official website.

Published in English and Hindi, it allows you to explore over 120 illustrations and 21 stories created by 10 talented artists, as well as exhibits from various institutions across India – including the Ministry of Tourism, the Museum of Art and Photography, Indian Railway Heritage Branch, Indian Academy of Sciences and Dastkari Haat Samiti.

The initiative will provide a unique view for users to virtually witness India’s remarkable moments. If users venture further into the collection, they might get to know the iconic personalities of Indian history, scientific and sporting achievements, and major female personalities of the country. The tech giant has planned to involve artists from India and around the world to provide a rich and unique experience through this online archive.

Simon Rein, senior program manager at Google Arts and Culture, told PTI that the “India ki Udaan” project “marries rich archival content with the artistry demonstrated by illustrators.”

A physical representation of the new digital collection has also been set up on site, featuring a kite-shaped digital screen, images with an augmented reality experience and other technology-enabled experiences.

In its 10th year in India, Google Arts & Culture showcased India’s rich culture in many ways. Working with over 100 partners in India, he has brought India’s cultural heritage to people all over the world.

While addressing those present at the event, Culture Minister Reddy urged the Google team to create a unique ‘Har Ghar Tiranga’ doodle that encouraged its employees and others to join in in the countryside with all their energy.

In his speech, Reddy focused on the possibilities in which Google could help the Department of Culture improve monitoring of heritage sites. For this, he asked the tech giant to help the government digitally map the boundaries of 3,000 centrally protected monuments. He also said the company can help digitally safeguard rare archives.

“Therefore, we urge the Google team to be a partner in the government’s transformation journey, while promoting India’s tourist destinations. India today is in the midst of the digital, data and disintermediation revolution. The digital revolution coupled with the ease of doing business has enabled ordinary Indian citizens to enjoy faceless, presenceless and cashless services,” Reddy said in the statement.

He also added that the country is among those few countries that provides data at the lowest rates to users. All of this could happen with proactive government policy. He highlighted the big change in competition in the telecom sector and how the government cut out middlemen to prepare Indian small businesses for export.

Apart from launching its popular programs and projects, Google has invited participants to participate in this year’s Doodle4Google contest, which is based on the theme “In the next 25 years, my India will.”

“The winner of this year’s Doodle4Google will see their artwork on the Google homepage in India on November 14th and will win a 5,000,000 college scholarships, a 2,000,000 tech package for their school/non-profit organization, recognition of achievement, Google gear, and fun Google collectibles. Four group winners and 15 runners-up will also win exciting prizes,” Google added in the release.

With contributions from PTI

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