Ledger enters the NFT market
During the conference Ledger Op3n in New York, the leader in hardware wallets made several announcements, one of which concerns the non-fungible tokens (NFT):
At our Ledger Op3n event in New York, we made important announcements regarding Web3 education, NFTs, hardware, and more, all with the goal of making your Web3 experience more secure.
Read all the exciting announcements here: https://t.co/fs6vfy8XCv pic.twitter.com/wksDu7JbX8
— Ledger (@Ledger) June 22, 2022
Indeed, the company launches Ledger Market, a new marketplace dedicated to NFTs. The company argues that it has integrated this platform in line with its two essential values: self-guard and security.
As for self-custody, Ledger emphasizes the importance of this practice. It illustrates this with the latest events in the ecosystem, of which the freezing of assets on Celsius is the perfect example. This is why Ledger Market will allow real control of its NFTsfrom the minting stage to storage.
Regarding the security dimension, Ledger believes that this is left behind by market leaders. The company notes that the priority is rather favored on the comfort of use:
“When it comes to NFTs, convenience currently trumps security and scams are everywhere. NFT brands and artists have no choice but to comply with major marketplaces with weak security standards. »
If the user experience is important, we must not forget that the lure of profit in our ecosystem introduces regularly to hacks we phishing attempts.
On the other hand, Ledger also claims that 98.2% of NFTs present on OpenSea never received an offer. Thus, it intends to offer an accessible environment also for beginners to give everyone a chance.
If there is currently no release date, Ledger has nevertheless unveiled a presentation video as well as the possibility of registering on a waiting list:
This listing offers a chance to mint a “Genesis Edition” NFT, granting access to exclusive collabs, eligibility for airdrops, and the chance to receive a limited edition Nano X.
👉 To go longer – our guide on best practices to limit the risk of hack
“Ledger Enterprise Create”, an NFT solution for professionals
Still on the subject of NFTs, Ledger presented its new product: Enterprise Create. This novelty consists of a platform suitable for professionals. This offers all the necessary tools for a company wishing to implement an NFT solution.
Thereby the whole production chain is supported, from the writing of the smart contracts to the final distribution to the customer. In any case, this is how Alex Zinder, a company manager, presents this new platform:
“Whether you are an artist […] or a major global brand […] Enterprise Create is the only fully secure end-to-end solution to help you get your Web3 operations assessed. »
The focus on education
Earlier this year, Ledger announced a partnership with The Sandbox (SAND) to promote Web3 education. At its conference in New York, the company gave additional details on this subject by presenting “Ledger Quest”.
It consisted of an educational platformdirectly integrated into The Sandbox metaverse, allowing to learn through mini-games. Many Web 3.0 concepts are suggested and the different missions allow you to earn exclusive NFTs called Proof of Knowlegde (PoK) or proof of knowledge.
As of September, this concept will extend to partnerships with different projects. We already know that this includes for example the Cool Cats collection as well as the ApeCoin (APE) community.
All these announcements show that the French unicorn has been able to diversify intelligently and is becoming more than ever a reference actor in the ecosystem. According to its CEO, Pascal Gauthier, the company also secures more than 20% of the total capitalization of cryptocurrencies. Despite the crisis, Ledger is therefore, more than ever, looking to the future.
👉 Related – Ledger and Cathay Innovation Launch $110M Web3 Fund
Sources: Ledger Market, Ledger Quest
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