The CNIL officially makes the legal use of Google Analytics almost impossible:

Or how the GDPR has become a weapon against European companies, a weapon for the benefit of the supremacy of the United States

At the beginning of 2022, the CNIL issued formal notice to websites using the Google Analytics solution. This formal notice was motivated by a violation of the GDPR, the statistical data of visits to these French websites, therefore being hosted in the USA.

On June 07, 2022, the CNIL published its technical solution: the use of a proxy server, a mandatory condition for the legal use of Google Analytics. Another solution such as encryption of the Google Analytics ID or the use of an anonymous ID, None generated by the website being accepted.

Too much legislation is killing European businesses

While it suffices to go to Google and enter a search for the term “@gmail.com” or “@orange.fr” or “@free.fr” to recover thousands of private data, available in free access, the CNIL once again hardens the tone, for technical details, somewhat convoluted.

Indeed, the CNIL justifies the establishment of a proxy as follows: “… the resulting requests allow these servers (Editor’s note: Google Analytics servers) to obtain the Internet user’s IP address as well as a lot of information about his terminal. These can, realistically, allow a re-identification of the latter and, consequently, access to its navigation on all the sites using Google Analytics…”.

The fact that the implementation of a generalized proximity is expensive, complex, and that it once again hinders the ability of French companies to compete against American companies: this the CNIL does not seem to care about .

Similarly, the question of the effectiveness of Google ADS campaigns is intrinsically linked to Google Analytics, the CNIL does not talk about it.

What about the economic impact on FNAC or LDLC against the giants Amazon? The question deserves to be asked, one question among many others.

The GDPR, this weapon that totally favors American companies and constantly penalizes European companies

If the basic idea of ​​the GDPR was noble (to give back to web users, the sovereignty of their data), the implementation of this regulation has especially given to the American giants.

Indeed, how to live without Gmail, Facebook or Amazon?

Therefore, the reflex of users is to say “YES”, to all the general conditions, in order to take advantage of these services.

Thus, these giants benefit from rich and integrated data, allowing them to boost their marketing efficiency, while European companies struggle to follow the constraints of the product.

According to a survey conducted by Simple CRM, after 270 French companies, anonymous survey, conducted from March 01, 2022 to May 31, 2022, the finding is alarming. Indeed, to the question: “Faced with a European CRM software respecting the GDPR, and therefore imposing many constraints of use, and an American CRM software, imposing no constraints, what would be your choice? » ; 87% chose the American CRM.

And this is not at all surprising, for two reasons.

The first is that, according to INSEE, the French economic fabric is made up of 99.9% VSEs and SMEs. However, these companies do not think they will one day be controlled by the CNIL, the GDPR being for them a regulation reserved for large companies. We are here a little faced with the complex of “not seen – not taken”, which means that speed limits on the roads of France are little or badly respected.

The second is that VSEs and SMEs want simplicity and agility. For example, they want their CRM software to automatically synchronize contacts with Google Contact and for Google Contact to automatically transmit data to the company’s PC customers’ mobile phones, tablets and emails. Therefore, when a European publisher explains that it will be necessary to place a specific connector, define a configuration policy, keep a synchronization register and a register of the machine park: VSEs and SMEs will more easily increase their shoulders and opt for a less restrictive solution.

Choosing between competitiveness and regulation: unfortunately the choice has already been made, without asking companies for their opinion

By imposing the GDPR on all companies, makes it imposed on the auto entrepreneur, the VSE and the SME, the same financial and technological investments, as on a multinational.

We are now in an unequal, almost mad race.

While Europe wants national giants in terms of technologies and economies, candidates for success are being held back, constrained and punished.

Europe seems to have forgotten that we live in a world that moves at the speed of email, in instantaneous economic warfare and that the lack of realism in its policies only promotes negative growth.

Utopians will say that this is a wonderful opportunity to reinvent yourself, to create your own path.

Pragmatics will answer that we live in the age of big data and AI, and that the GDPR quite simply deprives us of our possibilities to compete on equal terms, with dignity, in the global economic race.

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